There is no handbook for this. No family member to call who has been through it. No blueprint passed down. I started as a Virtual Assistant, not knowing exactly where I was headed, just knowing I had something to offer. A few months later my husband launched his business. We had just had our second baby. Two first generation entrepreneurs. No roadmap between us. Figuring it out anyway.

Working from home doesn’t mean you’re always available. A reflection on boundaries, time ownership, and protecting your workday.

A reflection on adapting your business to your current season of life and adjusting your schedule, priorities, and work rhythms accordingly.

Being yourself in business matters more than perfection. A real look at authenticity, mistakes, and showing up honestly.

A calmer approach to Q1 planning without burnout or overwhelm. How I planned only what fit this season of life and business.

As my business grows, I’m learning what to let go of. A real reflection on evolving, refining, and choosing what truly matters.

Letting go of the “perfect” system helped my business feel lighter. A real look at building systems that support growth, not perfection.

The small habits that quietly keep my business running. A behind-the-scenes look at the simple routines that bring clarity and calm to entrepreneurship.

The honest parts of my business I no longer apologize for - boundaries, slow seasons, flexibility, and the human side of entrepreneurship.

A simple, honest look at how I plan Q1 without pressure or burnout. A calmer, more intentional approach to setting priorities for the new year.

Slow seasons aren’t setbacks. They’re opportunities to realign, rest, and rebuild your business with intention. Here’s why every entrepreneur needs one.

The mental load of entrepreneurship is real. Here’s the honest side of what it feels like to carry it all and how I’m learning to lighten the weight.

A real look at work-life balance as a mom entrepreneur - the messy middle, the shifting seasons, and how I learned to build a rhythm that actually fits my life.

I spent years running my business in ways that didn’t align with my life. This story shares how I shifted toward building a business that supports my schedule, my energy, and my season of motherhood.

December is my “me month” for BlakeleeCo, a chance to slow down, reset, and pour into the parts of my business that usually get pushed aside. I’m saying no to new projects and yes to breathing room, clarity, and getting a little bit of my color back. Here’s what this season looks like behind the scenes.

When I started my business, I imagined flexible mornings, freedom, and time with my kids. The reality? It’s a lot messier than I thought but it’s also more meaningful. This post is for anyone learning to build a business and a life that actually fit together.

When I started my business, I kept reading stories about entrepreneurs who had it all figured out — the six-figure launches, the perfect routines, the endless balance. But no one talked about the messy middle. Behind the Build is where we do. It’s the honest, unfiltered side of business and life — because that’s where the real growth happens.