The Parts of My Business I No Longer Apologize For

For a long time, I felt like I needed to shrink certain parts of myself to fit into the “professional” version of entrepreneurship.
→ The quiet parts.
→ The messy parts.
→ The human parts.

I used to apologize for things that were simply… part of being a person running a business.

Like responding slower on days when motherhood needed me more.
Or not having a perfectly curated aesthetic every time I showed up online.
Or changing direction when my intuition told me something wasn’t working.
Or taking days off in the middle of the week because I needed rest, not permission.

I apologized for evolving.
I apologized for resting.
I apologized for boundaries.
I apologized for not being available 24/7.

And none of those things were wrong, they were just uncomfortable because I was still learning how to take up space in my own business.

Somewhere along the way, I realized something important:
Apologizing for how I work was making my business heavier than it needed to be.

So now, here are the parts of my business I no longer apologize for:

→ I don’t apologize for being flexible.
My business was built to support my life, not the other way around.

→ I don’t apologize for saying no.
Boundaries make the work better, not smaller.

→ I don’t apologize for slow seasons.
Quiet doesn’t mean failure; it means alignment.

→ I don’t apologize for shifting direction.
Growth is supposed to move.

→ I don’t apologize for the days I step away.
A rested version of me serves everyone better.

→ I don’t apologize for protecting my time, my energy, or my heart.
These are the things that keep BlakeleeCo grounded and keep me grounded with it.

Entrepreneurship becomes so much lighter when you stop saying “sorry” for being yourself. Your business doesn’t need you to be perfect. It just needs you to show up as the real you - boundaries, pivots, slow days, messy days, and all.